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M.I.N.D
MY IDEAS NEVER DIE
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Concepts

 

Concepts has been fueling creative culture since 1996. In 2019, Concepts is positioned to push the envelope of what a creative company looks like and how it influences the world.

We are telling their story as they grow and evolve. Some of their latest projects include the two new releases of their iconic Nike Lobster SB Dunk collaboration.

 
 

NIKE SB PURPLE LOBSTER SNEAKER RELEASE:

BOSTON, MA

 
 
 
 

When it comes to underground and sneaker culture, Concepts is a pioneer. One of their most iconic releases is their collaboration with Nike on the Nike SB Dunk Lobster.

Picture Credit: Troy Wade

Video Credit: Tsuyoshi Takayanagi

 
 
 
 
 

CONCEPT X KYRIE IRVING

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Concepts and Kyrie Irving are local legends. Kyrie is a living embodiment of what fighting for your dreams looks like. It only makes sense that these two Bostonian powerhouse collaborated on a shoe that symbolizes creativity and passion.

Picture Credit: Troy Wade

Video credit: Yoshi Takayanagi

 
 

CONCEPTS X JOSHUA VIDES

REALITY TO IDEA U.S. TOUR

BOSTON, MA

 
 
 
 

Reality to Idea U.S. Tour

The collaboration between Joshua Vides and Concepts was the perfect pairing of East Coast and West Coast creativity. Together, they created a moment in Boston culture that captured the attention of creators from across the world.

Picture Credit: Troy Wade

Video Credit: Darius Morant